LoonJett™ is a Diver Propulsion Vehicle (DPV). It can be used by adults and children alike, in the deep or shallow end. It is a convenient mean to propel oneself while underwater, for professionals and amateurs looking to have fun alike.

The LoonJett™ looks at the needs of your everyday diver, or the usual tourist renting a DPV and surpasses them all. It consists of a watertight casing that contains the batteries that provide electricity for two electric motors, each drives a propeller.

What we did:


Our design plan was to put in the effort to understand DPVs’ functions, strengths, and limitations. Each will give a certain understanding that can limit or shape the design strategy itself, the function of a product helps decide what the prominent problem the LoonJet will solve, and how can we implement the solution into a working design.

Determining the strengths will help decide how to draw users into this particular product and understanding the limitations will help give our product that extra leg over any other solution.

At this phase we started doing competitor analysis, user and technology research, and product autopsy to see where we can differentiate the LoonJett™ from other available DPVs, the limitations analysis also helped with implementing practical solutions to those limitations where applicable.

Product Design

There were tons of design constraints for this product. We worked closely with the LoonJett™ team and set multiple design parameters in order to deliver a product that satisfies the user needs. The size was a huge concern for both of us, because it needed to accommodate the different components (Battery packs, motors, control units…etc.), and it also needed to stay practical, therefore the spaces needed to be fully utilized in order to keep the size to a minimum.

Aesthetically speaking, the product needed to look and perform really well. There were lots of iterations and trials in order to obtain a design that hits the sweet spot of splendid aesthetics, and great hydrodynamics. Hydrodynamics was a concern because it affects efficiency which will affect the top speed and the life of the batteries, so it was considered one of the most important design parameters.

User Experience

We designed multiple concepts, a few of them are shown here. Each design was made with a certain focal point in mind, we then combined the best of each blueprint to get the best design that had no compromises in ergonomics, function, aesthetics, and hydrodynamics.

The handles have been made after the analysis of multiple handles that are considered among the most comfortable and practical. The size and curves impeded in the design itself are to ensure ease of access to the speed control buttons, and avoids fatigue in the event of elongated use.

Our design team traveled to Egypt, Sharm – Al Shaikh to experience the deep diving and the shallow end, to experience how it should work around coral reefs, how it has to be buoyant just by letting it in the water, we made sure we experienced how the user will be using it in the targeted environments.

Style Design

There was an emphasis on the aesthetics of the LoonJett. It was designed to look visually stunning. Three different finishes are to be available, both with exuberant colors, and one of them backlit. The premium backlit cover was made with a semi-clear material that diffuses the backlight in a spectacular manner that brings out the LoonJett features.

More Case Studies

We enjoyed designing a vivid range of products whether with individuals getting their ideas ready to market or helping startup launch their business with a differentiated design or enabling enterprises to enter a new market, or enhance an existing product. We ensure all parties get the product ready to make exponential growth in the market.