The three main types of product design 

types of product design is a diverse field Consider learning more about product design if you’re interested in how new goods are made.  Creating a bioproduct is crucial and a great challenge because every product design begins with a concept. 

A procedure that involves an initial analysis, a concept phase, and a synthesis phase is used by product designers to accomplish design tasks. Designers take into account various elements throughout this process, including the materials required, the budget, current trends, project deadlines, and brand identity.

A job in product design is unquestionably the best choice for those who enjoy creative challenges, collaboration and considering how things are made. You get to study more in-depth information about this kind of design with an industrial design degree. Additionally, you have the option of concentrating on a specific product category.

The major popular categories of product design are listed here to give you a better understanding of the subject.

What positions are available in product design?

types of product design
types of product design

There may be multiple roles that go by different titles that are included in what various firms now consider to be product design employment and various types of product design. For instance:

Data analyst

These designers concentrate on user research and other information to find methods to enhance a product’s visual appeal, feature set, and layout. They are designers in addition to scientists, to put it another way.

Graphic Designer

Making the graphics, icons, logos, and other visual components of the product experience is the most artistic task in product design. Their scope might be as wide as choosing a colour scheme or as specific as changing a single pixel.

Motion and animation designer

These experts focus on this incredibly challenging aspect of the design of the product experience including items that are moving, whether it be smooth transitions or a user-controlled avatar. Although they don’t make the art, they bring it to life.

Product creator “designer”

Of course, a corporation will frequently employ someone to perform some of these tasks
as well as others that fall under the purview of the position of a product designer. Some of the more comprehensive, strategic facets of coming up with new product concepts will be handled by other businesses.


The members of the product team that create prototypes assist the business in swiftly validating
with customers the features and other aspects of the product. In a business that produces tangible goods, prototypers will construct mockups by hand. The prototype team will create wireframes or other digital mockups for digital businesses.

UI/UX designer

types of product design
types of product design

Depending on the product, UX designers will work on producing wireframes, production flow maps, high-fidelity designs, and prototypes.

Today, user experience (UX) design mostly relates to the creation of websites, mobile applications, and other digital goods. However, UX researchers also evaluate the usability and user experience of commonplace items.

User studies (research)

They are only interested in comprehending clients in organisations with sufficiently large product design teams. sketching up the demographics and profiles that come under their remit, conducting interviews, doing usability tests, and presenting prototypes and mockups for feedback.

Types of product design

The system, process, and interface design are the three primary categories of product design.

The three categories of product design are described as follows:

A system’s design

A straight forward and well-known example of a system design is the layout of a store. In a real-world marketplace with hundreds of products, the designer of shelves is essentially an information architect.

They will classify the things into logical groups, such as confectionery, snacks, kitchenware, dairy, etc.
and then put the groups of items together in a logical sequence.

Make sure that the items that customers should notice are highlighted sales, new products on promotion, etc., and arrange different types of food on one side of the store and cleaning supplies on the other.

The designer takes into account the market’s business objectives in addition to the customer’s intuitive needs and ease of usage. For instance, on Valentine’s Day, customers will go counterclockwise and see the heart-shaped chocolate boxes and flowers on the right side of the door.

Creating processes

Process design is essential for websites that support e-commerce because it makes it easier to browse,
choose, save, add items to your cart, and then pay for them. But let’s go back to a clearer illustration: an airport.

There is a lot of waiting in airports, as well as zigzag lines and rooms with only one entrance that may be used to enter and depart. The reason for this is that a variety of procedures, such as check-in, security checks, passport control, customs, and other processes, are essential for safety and effectiveness.

The design does not include zigzag lines or doors that cannot be opened from the inside once you have checked your bags. They are there to facilitate crowding into lines
and to prevent travellers from acquiring additional or risky items after security has scrutinised all they own. For safety reasons, airport layouts are convoluted and difficult to understand.

Interface style

types of product design
types of product design

The aesthetic experience of the product is the main emphasis of interface design. The interface acts as a point of contact between the user and the product, and its usefulness, and it helps to address their actual concerns before aesthetics and innovation. The objective is to walk the user through the product and give them the impression that they can use it effortlessly.

Consider that we are discussing an ATM. Its user interface must be simple and easy to follow for the individual taking money out of the machine.

Colours, typefaces, symbols, shapes, and various sizes may all be used to help the user into quickly understand how to use the ATM.

read also:<strong>Elements of product design</strong>


Not so long ago, the idea of product design was restricted to tangible goods. A few short years ago, a Google search for the phrase didn’t provide a mix of industrial design and digital design resources. However, things are quickly evolving, and ideas for product design are quickly taking over the online world.

More often than not, individuals don’t appreciate the scope and strategic importance of the function of product design. It involves more than just improving a product’s appearance.

About the Authors

Nora Mohsen


Nora is the communication specialist of digital content marketing strategy for Jazri Studio’s marketing Blog, Insights, and Perspective to help in spreading the knowledge of design. She has a love relationship with raising the awareness of design values and importance. Her background is in copywriting. Previously, she was the SEO Executive of Firm Post.

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