Perspective: 5 min read

Test your idea and validate it in the market

Coming up with a new business idea is not that hard but coming up with a good idea is the challenge.

At the beginning of your journey, your mind keeps thinking of new ideas to solve problems and make a profit, Then you find it, this is my idea and this is what I’m looking for, and you start thinking about how to tell if it’s really a good idea.

There are some tools and steps to help you validate your idea and we gonna talk about the most important ones:

The problem, The pain you are trying to solve is it really important??

So, at the beginning you have the problem you are trying to solve, the pain you are trying to kill, you need to make sure that it’s not a vitamin product or service, ask yourself what is the problem that I’m trying to solve, or is there a real problem in the first place, make sure it’s a must-have, Not nice to have. 

Alright, so that’s the distinction of a great idea Is this something people really, really want and they’re going to be down a path to your door? Or is this just kind of something? Maybe they would like it to make their life better, which are usually typically hard to monetize and make money from.

So, you should put your hands on the real problem and make a real solution for it, by this  you are sure that people need your product or service


Prototype, not a final product, The problem most entrepreneurs have; is that they skip the fact that the word MVP or minimum viable product it’s got the word product in there. A minimum viable product by definition “is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development”. So they invest a lot of time and money to get almost the final product and then it becomes much harder to edit based on feedback or changing any core feature. 

An experimental hypothesis-driven approach reduces the risks of building something no one wants

You should start with minimal, what I would suggest is building a functional prototype, something that you could sit down and design Three core features of the idea, not the future vision. A six-week product Sprint for example deciding and working on What are the three core features that will deliver value for our customers? And you sit down, build a prototype. And you can use any low fidelity prototypes tools like a cartoon or laser cutter, But you want to build a look-alike prototype with two or three main features you expect to deliver.

Build your prototype then go back to people that you think are interested in your idea and get them to pre-buy the product. and you can charge them 50% off of the Cost for example, that you’re eventually when you launch it. And then here’s the deal. If you put that clickable prototype in front of the customer, you’ve nailed their pain point in the market You’re excited and passionate about the problem and it’s something that you want to solve yourself. They’re going to resonate with that, and they can join that pilot program. You only have a limited amount of seats, ’cause really all you’re looking for is Feedback as you Co-create it with them.

Easy to understand!

Most entrepreneurs miss this step because they are living with their ideas so they assume that their idea is easy to understand, but when they start talking to others about it they find out that people need to hear from you in the simplest words to understand you or even to keep listening to your idea.

if you asked anyone in the world what google solving or Facebook or Twitter they will simply answer your question because these big brands make it simple for anyone to understand what they are doing and what is the problem they are solving, and this is the point if people understand your point easily, they will become clients

Finally, when it comes to building any business there is no specific strategy to success, but you can at least measure what you are doing by the points we mentioned previously and know if you really need to stop and think or to keep going..

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About the Authors

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Asem Omar

Strategy Director

Asem enables the team of business and strategists who work alongside Jazri designers and brand experts to bring bold ideas to fulfill the market’s needs.

He has enabled several brands to transfer their ideas into marketable solutions in a variety of industry, strategy, and marketing roles.


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